Redirect chains occur when a URL redirects to another URL, which in turn redirects to another URL, creating a chain of redirects. Redirect chains can slow down page loading times, waste crawl budget, and confuse search engine crawlers, leading to indexing issues. While redirects are sometimes necessary for website maintenance or URL changes, excessive redirect chains can negatively impact user experience and search engine optimization. Search engines may not follow redirect chains indefinitely, potentially leaving important content unindexed or inaccessible to users. To address redirect chain issues, webmasters should audit website redirects regularly, consolidate redirect chains into single redirects where possible, and use 301 permanent redirects instead of 302 temporary redirects for permanent URL changes. They can also monitor crawl errors and index coverage in Google Search Console to identify and fix redirect chain issues.